Gangnam style adalah sebuah tarian yang sudah sangat mendunia dan saya yakin pembaca post ini pasti tahu Gangnam Style. Tarian yang seperti naik kuda ini telah sangat terkenal karena tariannya yang unik dan videonya yang lucu. Gangnam Style diciptakan oleh penyanyi rap Korea bernama PSY. Berikut laporannya dilansir dari Wikipedia :

Gangnam Style” (Korean강남스타일IPA: [kaŋnam sɯtʰail]) is a 2012 Korean pop single by the South Korean rapper PSY. It is praised by some for its humor, catchy rhythm[1] as well as PSY’s unusual dance moves. The song was released on July 15, 2012, when it debuted at number one on the Gaon Chart.[2] The music video has been viewed over 235 million times as of September 21, 2012,[3] making it YouTube‘s most watched K-Popvideo.
It has been shared on the internet by celebrities including T-Pain and Katy Perry, covered by others such as Nelly Furtado[4] and Maroon 5,[5] and has also been featured in international media outlets such as The Wall Street Journal, the Financial Times and CNN International (see Reception).
Around early September, “Gangnam Style” flash mobs started to appear in various capitals of the world, and “Gangnam Style” has become the source of parodies and reaction videos by, among others, The Oregon Duck, midshipmen from the United States Naval Academy and the North Korean government.[6][7] Psy has brought the “Gangnam Style” dance to various locations including Dodger StadiumThe Ellen DeGeneres Show andSamsung commercials (see Impact).
On September 17, “Gangnam Style” was nominated for Best Video at the upcoming 2012 MTV Europe Music Awards that will be held in Frankfurt, Germany.[8] On September 20, “Gangnam Style” was recognized by the Guinness World Records as the Most ‘Liked’ Video in YouTube History.[9]

Contents

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[edit]Background

“Gangnam Style” is a Korean language colloquialism that refers to a luxurious lifestyle associated with the Gangnam district,[10] an affluent area ofSeoul,[11] where people are trendy, hip and exude a certain supposed “class”. The term was listed in Times weekly vocabulary list as a manner associated with lavish lifestyles in Seoul’s Gangnam district.[12] In a CNN interview, PSY has compared Gangnam to Beverly Hills, California.[13]
“Gangnam’s like a territory in Seoul, Korea. I describe it as normal at the daytime and going crazy at the nighttime. I compare ladies to the territories. So normal at the daytime, going crazy at the nighttime. The lyrics said I am the right guy for the lady…who’s like that.”[14]
—PSY, All Things Considered interview on September 15, 2012
The song is about “the perfect girlfriend who knows when to be refined and when to get wild.”[15] The song assists in defining this by the singer exclaiming “Aaaaay Sexy Lady!” The song’s refrain “오빤 강남 스타일 (Oppan Gangnam style)” has been translated as “Big brother is Gangnam style”, with Psy referring to himself;[16][17] “oppa” is a Korean expression used by females to refer to an older male friend or older brother.[18]
The song is a satire of conspicuous consumption in South Korea – such satire is unusual in South Korean music, especially in K-Pop, which is known for bubblegum pop.[19] South Korea has a high amount of conspicuous consumption. The country’s credit card debt is 155% of its disposable income, and such debt has been encouraged by the government to help drive economic growth. One of the most common types of conspicuous consumption is expensive coffee. Women known as Doenjangnyeo are known to spend large amounts on expensive coffee while eating cheap Ramenmeals. This is why Psy draws attention to drinking coffee in the song.[19]
The lyrics are by PSY, music by Psy and Yoo Gun-hyung, and it was arranged by Yoo Gun-hyung, who is a well-known producer in South Korea and also collaborated with PSY in the past. In K-Pop, it is unusual for an artist to write his own music and choreograph his own video as Psy does.[19]

[edit]Music video

The music video shows PSY dancing a comical horse-riding dance and appearing in unexpected locations around the Gangnam District, such as an outdoor yoga session and a hot tub. It features a “skewering [of] the Gangnam image” by the “non-Gangnam PSY”; this parody would be recognizable to viewers familiar to Korean culture.[20]
In K-Pop, it is routine to have cameos by celebrities in a music video, such as in the dance scenes in the elevator and the parking garage.[19] Making appearances in the music video are:
  • 4minute member Hyuna playing PSY’s love interest and appearing in the two final dance sequences.[21][22]
  • BIGBANG members Daesung and Seungri appear in the video as two old men playing a board game in the park; they are the two men flying in the background after the explosion. [23]
  • Hwang Min-woo, a 5-year-old boy who is seen dancing at the beginning of the video. During an interview with CNN, PSY stated that “the night before the music video shoot, I was watchingKorea’s Got Talent and saw him dance to Michael Jackson. His moves were ridiculous. So we called him up and asked him to be in the music video, which was shooting the very next day, and he came and it all worked out.”[13][22] He has been praised for his eye-catching dance moves that has received a lot of attention from viewers.[24]
  • Comedian/television personality, Korea’s Nation emcee Yoo Jae-Suk, in a dance duel with PSY.[21][22]
  • Comedian/television personality, No Hongchul, dancing in an elevator with his trademark pelvis-thrusting, with PSY rapping underneath him.[21][22]
The music video shows PSY dancing at various locations in Gangnam.[21] Although there are more than ten different locations featured, only two of the scenes are actually filmed in the Gangnam district. The sauna scene, elevator scene, bathroom scene were filmed in places including Gyeonggi Province or Incheon.[25] PSY appears to visit all the stereotypical symbols of wealth in South Korea before the camera reveals he is actually someplace ordinary – for example, what appears to be a fancy beach is revealed to actually be a playground sandbox.[19]

[edit]Release

When “Gangnam Style” was first released on July 15, 2012, it was known only to fans of K-Pop, and in particular those of PSY’s record label the South Korean management agency YG Entertainment. PSY told Yonhap News Agency that he originally “didn’t make this for foreign countries…This was always for local fans.”[16] However, K-Pop fans started to post it on social networks like Facebook and Twitter and it was not long before internet users outside the K-Pop community began to notice it. Soon, celebrities in and outside the United States began to share the video with their fans, triggering a snowball effect.
About a month after its initial release, on August 17, Gangnam Style officially won first-place in the Korean music television programme Music Bank[26] on KBS 2TV, scoring a total of 18,601 points.
…a considerable slice of the U.S. blogosphere has been
obsessed with Psy’s new video “Gangnam Style”.
Evan Ramstad from The Wall Street Journal,[21] August 3
By early August 2012, the international media began to take notice of it, and it became a worldwide hit. On August 4, Deborah Netburn of The Los Angeles Times wrote that “Gangnam Style” is “unstoppable” and it is “taking over the world”.[15] During the last week of August, Billboard Magazine reported that PSY jumped up by eight spots on the weekly Billboard Social 50. He had beaten Taylor Swiftto take the number one position for three weeks—a feat that has so far only been achieved by Justin BieberLady GagaAdele andRihanna.[27]
On September 15, “Gangnam Style” became the first K-Pop song to take the #1 position on the iTunes chart. [28] On September 17, it was nominated for Best Video at the upcoming 2012 MTV Europe Music Awards that will be held in Frankfurt, Germany.[29]

[edit]Reception

Although K-Pop has been getting increasingly popular over the past few years due to the Korean Wave, it is still fairly uncommon for K-Pop songs to be featured in foreign broadcasting networks and newspapers. However, “Gangnam Style” has managed to catch the attention of international media outlets such as the CBC[30] and CNN, the latter of which describes it as “very different and comedic.”[need quotation to verify]Other broadcasting networks, popular magazines and newspapers which have reported on “Gangnam Style” include Reuters,[31] The Los Angeles Times,[32] The Huffington Post,[33] The Herald Sun,[34] The Atlantic,[19] The Vancouver Observer,[35] The Wall Street Journal,[36] ABC News,[17] USA Today,[37] Bloomberg,[38] ESPN,[39] Le Point,[40]Libération[41] Le Nouvel Observateur,[42] BBC,[43] VH1,[44] M6,[45] and the Financial Times.[46]
Maura Judkis of The Washington Post wrote, “‘Gangnam Style’ has made an extraordinarily stupid-looking dance move suddenly cool”.[47] The German weekly news magazine Der Spiegelsimilarly attributes the growing popularity of “Gangnam Style” to its daring dance moves.[48] Mesfin Fekadu of the Associated Press wrote that PSY is “currently having a pop culture moment.” PSY’s dance moves are “somewhat bizarre” but the music video is full of “colorful, lively outfits.” He also remarked that Psy “is excited his colorful style is being celebrated in the United States, and around the world.”[49]
K-pop conquers US, ‘Gangnam Style’
Jason Abbruzzese from the Financial Times, September 14[46]
Matt Miller, a host from the business and financial news broadcaster Bloomberg Television, played “Gangnam Style” during his show, because “its just a super hot video that has gone astronomically viral.” He also said that PSY did say on CNN that he wants to make people laugh even in the midst of all these global economic slowdowns, “so that’s the Wall Street tie-in” he needed.[38]
Melissa Locker of TIME noted that “it’s hard not to watch again …and again …and again”,[50] while CNN reporter Shanon Cook told the audience that she had watched “Gangnam Style” about 15 times.[51]
Although “Gangnam Style” has been met with largely positive reactions, some have found it wacky or even vulgar.[52] Matt Buchanan and Scott Ellis of the The Sydney Morning Herald writes that the video “makes no sense at all to most Western eyes” and it “makes you wonder if you have accidentally taken someone else’s medication.”[53] Paul Lester of The Guardian labelled it as “generic ravey Euro dance with guitars”.[54] and Robert Myers of The Village Voice called it “an inspired piece of silliness”.[55]

[edit]Commentary outside the Anglosphere

Below is a list of influential newspapers and broadcasting networks outside the English-speaking world that have commented on “Gangnam Style” since its release in July:
Date (2012),
Country
Journalist/Reporter,
Source
Type Quote
28 July,
 Finland
Ilta-Sanomat National daily
tabloid newspaper
Unohtakaa Macarena, tässä tulee hevostanssi![56]
[ Forget about Macarena, here comes the horse dance! ]
7 August,
 Germany
Jan Augustiny,
Stern
Weekly news
magazine
Er (Psy) sieht aus wie Kim Jong-Il[57]
[He (Psy) looks like Kim Jong-Il…]
19 August,
 France
Stéphane Lagarde,
Radio France Internationale
Public
broadcaster
“Gangnam Style”, la très addictive danse du cheval[58]
[ “Gangnam Style”, the highly addictive horse dance ]
26 August,
 Switzerland
Dominique Marcel Iten,
DRS 3
National radio
station
Zurzeit begeistert aber ausgerechnet ein verrückter Südkoreaner
unter dem Pseudonym PSY die ganze Welt
[59]
[ Right now, the entire world is fascinated by a
mad South Korean with the pseudonym PSY ]
3 September,
 Chile
La Nación State-owned,
editorially
independent
.
daily newspaper
…coreografía conocida como el Gangnam Style. La
actividad se enmarca dentro de las masivas manifestaciones
estudiantiles con que los jóvenes se hacen notar
en el país. Las locaciones escogidas fueron el frontis de La Moneda,
la Plaza de Armas, el Ministerio de Educación,
el Metro y la Casa Central de la Universidad de Chile, entre otras.
[60]
[…as part of the massive protests all across the
country, a group of students danced to the choreography of
Gangnam Style at La MonedaPlaza de Armas,
Ministerio de Educación, and the Universidad de Chile ]
6 September,
 Italy
Luca Castelli,
La Stampa
National daily
newspaper
Gangnam, il rap coreano che ha conquistato il mondo[61]
[ Gangnam, the Korean song that has conquered the world ]
15 September,
 Belgium
Gunter Van Assche,
De Morgen
National daily
newspaper
Het onzichtbare paard in het dwaze dansje zou een
metafoor zijn voor de bezits-drang van de mens
[62]
[ The invisible horse in this silly dance is like
a metaphor that represents man’s desire to be rich ]
15 September,
 Sweden
Natalia Kazmierska,
Aftonbladet
National daily
tabloid newspaper
Och nu kommer hysterin till Sverige: om en vecka ska en
flash mob, där en ­ton­årig folkmassa synkdansar till
Gangnam Style, äga rum på
 Sergels torg i Stockholm.­[63]
[ And now comes the hysteria to Sweden: in one week,
there shall be a flash mob, a teenage crowd that will dance to
Gangnam Style, which will take place at Sergels torg
(a public central square) in Stockholm ]
18 September,
 Poland
TVN24 24-hour
news channel
MODA DOTARŁA TAKŻE DO POLSKI – ZOBACZ JAK “GANGNAM
STYLE” TAŃCZYŁO CAŁE “DZIEŃ DOBRY TVN
­[64]
[ The craze has now reached Poland – Look how our crew
at Dzień Dobry TVN (TV Programme) danced to “Gangnam Style” ]
20 September,
 Montenegro
Mirela Hodžić,
Vijesti
National daily
newspaper
“Najpoznatiji i najpopularniji svjetski jezik je muzika”, kaže PSY “[65]
[ “The most popular foreign language is music”, says PSY ]
21 September,
 Norway
Lina Hekkli,
Se og Hør
Weekly
Magazine
Nå har selvsagt også «Skal vi danse»-deltagerne kastet seg på trenden, og
fredag publiserte Linni Meister og hennes dansepartner Calle Sterner en
video på «Skal vi danse»-bloggen sin der de prøver seg «Gangnam Style».
[ Participants of Skal vi danse (Dance competition) joined in the trend,
and on Friday, Linni Meister and her dance companion Calle Sterner uploaded
a video where they danced to «Gangnam Style». ][66]

[edit]Video performance on YouTube

A resident of a shelter for disabled persons doing the Gangnam Style dance during a U.S. Navy community service visit inGeojedo, South Korea

One indicator of the song’s immense growing popularity is its performance on the video sharing platform YouTube. Deborah Netburn of the Los Angeles Times called it “one of the greatest videos ever to be uploaded to YouTube.”[67]
The video was uploaded on July 15, 2012.[3] It overtook Carly Rae Jepsen’s “Call Me Maybe” to reach the number one position on the YouTube Top 100 Music Videos during the week of August 28, 2012.[10][68] On September 1, it overtook Girls’ Generation‘s “Gee” to become the most viewed K-Pop video on YouTube. Although “Call Me Maybe” has had unusually strong staying power, averaging over 1.5 million views each day, “Gangnam Style” increased to an average of over 6 million views per day within just 2 months. This is mainly because “Call Me Maybe” remained largely a North American trend, whereas “Gangnam Style”‘s popularity is not confined to the United States.[69] On September 13, 2012, Gangnam Style became the most liked video on YouTube with over 1.6 million likes,[70] beating LMFAO‘s “Party Rock Anthem” for the number one spot.[71] On September 20, “Gangnam Style” was recognized by the Guinness World Records as the Most ‘Liked’ Video in YouTube History.[9]
About 47% of the views came from the United States, 7% from the United Kingdom, 6.8% from Canada and 4% from South Korea.[72] Andrew Ryan ofThe Globe and Mail wrote that in two months, with 130 million views, including its accompanying videos, it was the “fifth-biggest viral video in the history of the Internet.”[73]

[edit]Oppa Is Just My Style

“Oppa Is Just My Style”
Single by PSY featuring Hyuna
Released August 14, 2012[citation needed]
Format Music Video (CD singledigital download TBD)
Genre K-popelectro househip house,Korean hip hop
Label YGUniversal Republic
Writer(s) Yoo Gun-hyung, PSY
Producer Yang Hyun-seok
PSY featuring Hyuna singles chronology
Gangnam Style
(2012)
Oppa Is Just My Style
(2012)
“Oppa is Just My Style”
Hangul 오빤 딱 내 스타일
Music video
Oppa Is Just My Style” on YouTube
Gangnam Style was officially re-released on August 14, 2012, as “Oppa Is Just My Style” (Korean오빤 딱 내 스타일), featuring additional vocals provided by South Korean singer and 4minute member Hyuna. Mallika Rao of The Huffington Post wrote that the video was “apparently retrofitted here to work from a woman’s point of view, but the main difference we’re spotting is less invisible horse riding and more sultry side-eyeing.”[33] The accompanying music video has garnered over 48 million views in its first four weeks after its upload onto YouTube.[74]

[edit]Appearances and live performances

From left: Psy, Britney Spears and Ellen DeGeneres dancing to the music of Gangnam Style

On September 6, Psy appeared on the 2012 MTV Video Music Awards performing his Gangnam Style dance alongside comedian Kevin Hart.[75] On August 20, Psy posted on Twitter “Bringing #GANGNAM STYLE to the DodgersGiants game this evening”. That evening, he performed his dance moves from “Gangnam Style” at Dodger Stadium in front of 43,000 baseball fans. The Los Angeles Dodgers posted a video on its official homepage titled “PSY Dance Cam”. The one and a half minute video clip shows fans dancing “Gangnam Style” and then shows Psy, who waves and then does the dance.[76]
On August 22, Psy also appeared on VH1‘s Big Morning Buzz Live show, and taught television hostsCarrie Keagan and Jason Dundas how to dance “Gangnam Style”.[44][77]
On September 10, he appeared on the The Ellen DeGeneres Show, introducing himself as “Psy from Korea”, before teaching Britney Spears the dance. He described the dance as “pretending to bounce like riding on an invisible horse.”[78][79][80] On September 14, he appeared on NBC‘s morning program Today for their Toyota Concert Series, where he performed the song, and also taught the anchors the dance.[81][82]
The September 15 season premiere episode of Saturday Night Live featured a sketch based on the song and its video. Bobby Moynihan portrayed Psy, but was joined mid-sketch by Psy himself.[83]
On September 22 2012 at the I ❤ Radio Music Festival Gangnam Style was performed at approximately 2:00 am Eastern Time.[clarification needed]

[edit]Impact

The music video for the song has gone viral and is considered by some to be an internet meme.[84] Hallie Sekoff of The Huffington Post quotes from the video’s official YouTube video description that the song is characterized by its “strongly addictive beats”, and writes that this is not too far-fetched, considering “how obsessed we’ve found ourselves.”[85] During VH1‘s Big Morning Buzz Live show, the television host Carrie Keagan says that everyone in our office is “completely obsessed” with “Gangnam Style”.[44][77]
On August 16, 2012, Nelly Furtado performed the song at her concert in the Smart Araneta Coliseum in ManilaPhilippines.[4]

The Gangnam District in Seoul at night

During the late night comedy talk show Chelsea Lately, the American stand-up comedian and actress Chelsea Handler told the audience she considers Psy to be a “revolutionary musician, dancer and sex symbol”. She also compared him with the Latino pop singer Ricky Martin.[86]
Ju-min Park of Reuters mentioned that “a few of South Korea’s normally staid presidential candidates are imitating Psy’s moves in an appeal to voters”.[31] The Korea Tourism Organization has launched an ‘One day Gangnam tour’ that begins with some ‘gangnam styling’ at a beauty salon, shopping at the Apgujeong & Cheongdam boutiques, a quick luxury coffee and brunch, followed by the casino and clubbing.[87] In Thailand, two local gangs provoked each other by dancing “Gangnam Style”, eventually leading to a gun fight with more than 50 rounds fired.[88]
On September 7, the South Korean multinational conglomerate Samsung announced that Psy would be one of the new faces promoting its Zipel line of refrigerators.[89] A commercial was recently released featuring Psy and the K-Pop singer Lee Seung-gi dancing to the music of “Gangnam Style” in front of an Internet refrigerator.[90]
After the release of “Gangnam Style”, the American talent manager Scooter Braun, who discovered Justin Bieber on YouTube, asked on Twitter “How did I not sign this guy (Psy)”.[72] Soon afterwards, it was reported that Psy had left for Los Angeles to meet with representatives of Justin Bieber, to explore collaboration opportunities.[10][52] On September 3, Braun made a public announcement that was later uploaded onto YouTube, saying that he and Psy have decided to “make some history together. [To] be the first Korean artist to break a big record in the United States.” On September 4, it was confirmed that Psy was signed to Braun’s Schoolboy Records.[91]

[edit]Social influence

One of the main factors that have led to “Gangnam Style” receiving worldwide media attention is its popularity among notable celebrities. According to The Wall Street JournalT-Pain was among the first to have “sent [the video] to the stratosphere” when he tweeted about it on July 29.[92][93] It was then picked up by Neetzan Zimmerman from the social blog Gawker, who asked “Did this underground Hip Hop artist from South Korea just release the Best Music Video of the Year?”[94] on July 30.
Celebrity Quote Source Significance
Robbie Williams P.S. Try watching this and not smiling I dare you….(Not even a lip curl)[95][96] Soompi[97] First celebrity comment (28 July)
T-Pain Words cannot even describe how amazing this video is.[19][93] The Atlantic,[98]
The Sydney Morning Herald[99]
First celebrity tweet (29 July)
Tom Cruise Think @psy_oppa (Psy) would make a good future co-star Gangnam Style?[100] Mnet Media[101] Possible collaboration with Psy
Katy Perry Help, I’m in a Gangnam Style K-hole[102][54] The Guardian,[103] The National[104] Highest number of retweets (12,000)
Britney Spears I am LOVING this video – so fun! Thinking that I should possibly learn
the choreography. Anybody wanna teach me?! haha[105][80]
The Wall Street Journal,[106]
USA Today[107]
Led to Psy’s first appearance on
The Ellen DeGeneres Show
William Gibson But you know, I want to see his next video [laughs]. I will be totally on it.
I’m sure I will be, because people will tell me about it on Twitter.[108]
Wired[108] Comment by famous novelist

[edit]Gangnam Style-related videos

The rapidly growing popularity and international recognition of “Gangnam Style” has spawned many related videos, including reaction videos and parodies. Some of these user generated videos have received international media recognition. These are among the earliest ones that caught the attention of the media :
Author Title Remarks
Katy and Mindy Anderson PSY Gangnam Style MV Reaction Earliest notable[109] “Gangnam
Style” response video (18 July)
Simon and Martina Stawski
(Eatyourkimchi)
Kpop Music Mondays : Psy “Gangnam Style” Earliest notable[110] “Gangnam
Style” parody (23 July)
Cody Simpson Gangnam Style – Cody Simpson, Victoria Duffield and Crew[111] Celebrity cover
Nelly Furtado Nelly Furtado Gangnam Style!![112] Celebrity cover

[edit]Notable parodies featured in national media

In addition, the following parodies have been featured in influential newspapers or broadcasting networks of various countries:
Author Title Featured in Country
The Oregon Duck Gangnam Style Parody (강남스타일) – The Oregon Duck[113] USA Today[114]  United States
lfahome Presidents Race PSY Gangnam Style[115] The Washington Post[116]  United States
DoubleBondProduction Gangnam Style – USNA Spirit Spot[117] CBS News[118]  United States
Andrew Meares Gangnam Style, Canberra style[119] The Sydney Morning Herald[119]  Australia
TheGreenGuys PSY – Gangnam Style – French Version by TheGreenGuys[120] La Dépêche du Midi[121]  France
AlexiBexi PSY – Gangnam Style – (Official Music Video) – Auf Deutsch![122] Schweizer Radio DRS[123]  Switzerland
5 Para A Meia-Noite Gamar com style / Pedro Fernandes / 5 Para a Meia-Noite[124] Rádio e Televisão
de Portugal
[125]
 Portugal
agentkmedia Jewish style – Official parody to PSY – Gangnam Style (강남스타일)[126] The Jerusalem Post[127]  Israel

[edit]Parody by North Korea

North Korea has uploaded a video titled “I’m Yushin style!” onto the government website Uriminzokkiri[128] as a parody of South Korea’s ruling conservative party presidential candidate Park Geun-hye. The video shows a photo-shopped image of her doing the horse-riding dance, and mocks her as a devoted admirer of the “Yushin” system of autocratic rule set up by her father, Park Chung-hee.[7][6][129]

[edit]Flash mobs

A “Gangnam Style” flash mob event, sponsored by the South Korean broadcasting and entertainment company Mnet Media, was held in Pasadena, California,[130] and the Australian Broadcasting Corporation has reported about the presence of “Gangnam Style” flash mobs in Sydney.[131]
…it has taken over the world,
it has taken over the Internet,
and now it’s time for it to take over Times Square
ABC News[132] during a “Gangnam Style” flash
mob in Manhattan, September 12
On September 12, Times Square was filled with a flash mob dancing to the music of “Gangnam Style” during ABC‘s Good Morning America.[133] Five days later, Psy appeared in a flash mob organized by the American entertainment TV show Extra in Los Angeles. The dress code was either “something comfortable” or “Psy-inspired clothing.”[134]
A “Gangnam Style” flash mob in front of the Obelisco de Buenos Aires national monument in Argentina was shown on the national news programme Antes del Mediodía.[135]
Through social networks like Facebook, many other small, unofficial fan-organized flash mobs have also taken place in various places including: 800 at the Hotel Indonesia traffic circle in Jakarta,[136] hundreds of Silpakorn University students in Thailand,[137] a flash mob at a food court in Sweden,[138] more than 100 Cornell University students in Ithaca, New York,[139] more than 250 students from the University of Aberdeen in Scotland,[140] inside the Mariscal López shopping mall in AsunciónParaguay,[141] atAlexanderplatz in Berlin, Germany,[142] at a K-Pop cover dance festival in Warsaw, Poland,[143] at St. Olaf College in Northfield, Minnesota,[144] at Torgallmenningen in Bergen, Norway,[145] during the 40th anniversary of the declaration of Martial Law in the Philippines,[146] and at a Gay pride parade in Stockholm, Sweden. [58] There was an attempted flash mob at the University of Michgan, but more students showed up to watch the potential flash mob, than did to participate.

[edit]Sports

[edit]Controversy

[edit]El Monte lifeguards incident

In mid-September 2012, 14 lifeguards from El Monte, California were released from official duties after they uploaded “Lifeguard Style,” a parody of “Gangnam Style,” using the city’s swimming pool at the El Monte Aquatic Center. The part-time and seasonal employees were immediately fired for violating contracts that stipulate an employee “cannot use any city property for his/her own private benefit.”[152] and “the city holds all employees to a higher standard.”[153]
Some of the lifeguards who only appeared in the background, but did not actively participate, were also fired. A Facebook page created by the lifeguards, titled “Bring Back the 14 El Monte Lifeguards”, had won the support of more than 11,000 fans within a few days.[154] In an interview on 97.1 AMP Radio with Carson Daly, Psy called the incident a “tragedy” and added that the city officials “were taking things too seriously”.[155] On September 14, Psy appeared on MTV News and left a message for El Monte’s mayor Andre Quintero: “I’m begging you to not fire please, because they were enjoying their souls with some other cultures and it was even off duty.”[156]
At a meeting on Sept. 18, 2012, after hearing from residents the El Monte City Council called for an investigation into the firing. Hundreds attended the meeting.[157] The meeting prompted columnist Frank C. Girardot to suggest that the lifeguards struggle would make a great movie with the title “High School Musical 14: The Hollywood Lifeguards”[158]

[edit]Possible plagiarism by Latino

In mid-September, the Brazillian singer Latino released the song Despedida de solteiro (The Bachelor’s Party), which is supposed to be a cover of “Gangnam Style”. Although Latino had stated that it was an authorized version, many felt that except for the lyrics, his version did not include enough new content, and some have called it a plagiarized copy of “Gangnam Style”.[159]According to the Brazilian internet service provider Universo OnlineDespedida de solteiro had generated more than 50,000 dislikes within 2 days.[160]
By 21 September, it had even surpassed the original “Gangnam Style”[161] with more than 100,000 dislikes.[162]

[edit]Chart performance

The song debuted at number 6 on the Billboard Korea K-Pop Hot 100 for the week of July 28, 2012.[163] “Gangnam Style” then topped the chart the week after,[11] and has remained at number 1 for five weeks.[164] The song has also peaked on Billboard’s YouTube Music Chart at number 1.[165] On August 21, 2012, “Gangnam Style” officially charted number 1 on the iTunes Music Video Charts, overtaking Justin Bieber’s “As Long as You Love Me” and Katy Perry’s “Wide Awake“; this feat is the first for any South Korean artist.[166] In South Korea the song was an instant success selling 745,000 downloads in its first week and remains atop the Gaon Single Chart for five consecutive weeks since debut. As of August 23, the song was downloaded over 2,545,837 times in South Korea alone. In Finland, “Gangnam Style” peaked at number 1 on the official download chart.[167]
In the United States, “Gangnam Style” debuted at number 74 on Billboard Hot Digital Songs with 23,000 downloads sold in the week ending of September 8, 2012 and two weeks later reached number 25 with 61,000 downloads.[168] The song rocketed to number 4 for the chart week of September 29, with 188,000 downloads.[169] On the issue date of September 22, it debuted at the highest-charting ever number 64 on the Billboard Hot 100, becoming the second K-Pop song to enter the chart behind the Wonder Girls‘ “Nobody” in 2009. In the same week, “Gangnam Style” also debuted on the Billboard Pop Songs at number 28.[168] As of September 20, 2012, Gangnam Style had sold 271,000 downloads in the US.[170] In its second week on the chart, “Gangnam Style” rose to #11.[169]
On September 9, 2012 “Gangnam Style” debuted on the UK Singles Chart at number 61, in it’s second week the song reached number 37. On September 19, 2012 Gregg James announced that the song had climbed 21 places to number 16. On September 21, 2012 the song had climbed from 16 to 6. The song was 22,000 copies behind “Hall of Fame” by The Script with sales of “Gangnam Style” accelerating by an average of 20% each day that week.[171]

[edit]Charts and certifications

[edit]Weekly charts



Chart (2012) Peak
position
Australia (ARIA)[172] 7
Austria (Ö3 Austria Top 75)[173] 25
Belgium (Ultratop 50 Flanders)[174] 2
Belgium (Ultratop 40 Wallonia)[175] 26
Canada (Canadian Hot 100)[176] 3
Czech Republic (IFPI)[177] 31
Denmark (Tracklisten)[178] 1
Finland (Suomen virallinen lista)[179] 1
France (SNEP)[180] 46
Netherlands (Dutch Top 40)[181] 2
New Zealand (RIANZ)[182] 4
Norway (VG-lista)[183] 4
Ireland (IRMA)[184] 19
South Korea (Gaon Digital Singles)[185] 1
South Korea (Billboard K-Pop Hot 100)[11] 1
Spain (PROMUSICAE)[186] 34
Sweden (DigiListan)[187] 12
Switzerland (Schweizer Hitparade)[188] 31
UK Singles (Official Charts Company)[189] 37
US Billboard Hot 100[190] 11
US Pop Songs (Billboard)[191] 28

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KOMPAS.com  Saat ini pengguna internet dunia sedang dihebohkan video unik berjudul “Gangnam Style” di YouTube. Karena keunikan video tersebut, sampai-sampai para artis Holywood ikut membicarakannya.

“Gangnam Style” adalah video musik bikinan artis rap asal Korea Selatan, Jae-Sang Park alias PSY, yang kali pertama diunggah ke situs YouTube pada 15 Juli 2012.

Gaya segar dan goyangan dansa unik mirip kuda berjingkrak yang diperlihatkan PSY dalam video jenaka ini berhasil memikat hati jutaan orang. 

Satu setengah bulan setelah diunggah, pada 29 Agustus, “Gangnam Style” berhasil mengoleksi 60 juta views. Tak sampai dua minggu seminggu setelahnya, pada saat artikel ini ditulis, video musik itu sudah dilihat sebanyak lebih dari 130 juta kali.

Minggu lalu, “Gangnam Style” bertengger di urutan pertama video musik terpopuler YouTube.

“Gangnam Style” juga diberitakan berhasil menjadi video musik nomor satu di iTunes, mengalahkan “We Are Never, Ever Getting Back Together” dari Taylor Swift, “As Long As You Love Me” dari Justin Beiber, dan “Wide Awake” dari Katy Perry. 

Ini adalah kali pertama seorang artis Korea mencapai posisi tersebut.

Penggemar “Gangnam Style” termasuk selebriti Hollywood seperti Tom Cruise, Katy Perry, Britney Spears, dan Justin Beiber yang ikut andil menyebarkan popularitas Gangnam Style lewat Twitter.

“Ini adalah dunia Gangnam Style, kita hidup di dalamnya,” celoteh Josh Groban lewat akun Twitter miliknya. Sementara itu, Britney Spears minta diajari koreografi kocak dalam video tersebut.

Sejumlah video dari orang-orang yang meniru gaya joget PSY pun mulai bermunculan di YouTube.

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Tweet Britney Spears tentang video Gangnam Style (gambar: global.mnet.com)

Popularitas PSY membawa imbas baik bagi industri musik Korea. Lucunya, formasi “band” PSY, hanya terdiri dari Jae-Sang Park sendirian, dan justru jauh dari pakem K-Pop yang identik dengan group boyband.

Penampilan cenderung apa adanya, gaya norak, dan musik yang catchy berhasil melejitkan pria bertubuh gempal ini ke panggung dunia hiburan. 

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